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19 interviews · 5 quotes
In conversation
Andy Last has spent 20 years advising some of the world’s biggest businesses on social issues. In his new book, Business on a Mission, he explores the link between social mission, purpose,…
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From the archive
This isn't about shareholders becoming like Greenpeace but realising that return on investment requires you to understand your risks and that requires you to understand, and act on, your relationship with society.
— Andy LastYour social mission has to genuinely deliver for society and genuinely deliver for business. If your social mission isn't rooted in delivering for the business, it simply isn't going to last.
— Andy LastToday's workers don't want their own reputation soiled by working for a company that doesn't have a good reputation. They want to feel their work has meaning, and the companies they work for have a purpose.
— Andy LastIf you're sourcing trainers from sweatshops, those sweatshops can be filmed on a mobile phone and that can go viral in hours, destroying shareholder value. There are no dark-corners in which supply chains can hide anymore.
— Andy LastLeaders cannot delegate social mission to 'somewhere else' in the business. There's pressure coming from the digital world, from shareholders, investors, workforce and government. Leaders can no longer afford for social mission to be done on the side; it has to be built into the core model.
— Andy Last
