Results for “Bastian Bergmann”

People who come in through the games engage more with the news and other content — and ultimately become more valuable subscribers overall. Gaming becomes the entry point that leads them into the broader New York Times ecosystem. It's been so successful that they've actually flipped their old saying. Back in the 1940s, the Times used to say, 'People come for the news and stay for the games.' Now it's the other way around.

If you step back and zoom out, and ask yourself: why are video games so powerful in the first place? The answer is that they're a digital manifestation of play. Video games are simply a digital form of that. They're one of the most effective and, from an evolutionary perspective, one of the most fundamentally human ways of engaging the brain — of connecting with who we are as a species.

Companies and organisations need to understand and embrace gaming in its totality. Gamification is just one small element — a subset — of what a true gaming strategy entails. To me, it's something that should be an integral part of how companies think about their consumer or customer engagement strategy.

The mindset shift has to be from those one-off activations to seeing gaming as a holistic, integral part of your overall strategy — something that's always on, like social media. Because think about it: as a brand, there's never a day when you go, 'Well, today we're not doing anything on social.' That just doesn't happen, right? The same mindset needs to apply to gaming.