Chip Wilson on Building lululemon & Athleisure
Chip Wilson is the entrepreneur & philanthropist who is widely credited with the creation of ‘athleisure’ as a retail category (now worth over $400-billion globally). He is perhaps best known for being…
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From the archive
We were poor, had no branding, and had no money- the only way we could get people into store was to put everything on rollers, and move it to the side, so we could have yoga classes in the middle of the store- a lot of inventions come from the mother of necessity!
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
There's a great quote that is 'political correctness is tyranny with manners'. With Lululemon, we put authenticity into everything we did, it was about being great. Our vision statement was about elevating the world from a place of mediocrity to greatness.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
Before we came to market, everything in retail was about how cheaply you could pay your employees- and unfortunately, particularly women. There was an attitude in retail that said, '... well, your female employees are just going to get married, have children at 23 and leave, so why invest in them?' The reality of the world was that 60% of university graduates were women- and most women were having children later, entering professional careers.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
Our number one instinct is survival, followed by reproduction. People started to realise that if they took care of themselves, they would live longer, have better sex and have healthier children. The mission of my family, which ended up being Lululemon, was for people to be able to live healthier, longer, and more fun lives.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
My fun statement is that if I see the same thing, three times in one week, from disparate news or information sources, I have to move quickly as it's a trend that's likely to happen.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
Our vision statement was about elevating the world from a place of mediocrity to greatness.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
There's a great quote that is 'political correctness is tyranny with manners'.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
I started from a position of giving, without expectation of return. I also decided that I only wanted to work with people who I loved to work with.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
Our number one instinct is survival, followed by reproduction. People started to realise that if they took care of themselves, they would live longer, have better sex and have healthier children.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist
My fun statement is that if I see the same thing, three times in one week, from disparate news or information sources, I have to move quickly as it's a trend that's likely to happen.
— Chip WilsonFounder of Lululemon Athletica, Canadian entrepreneur and philanthropist