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Outside the [wonderful] ‘bubble’ of the creative industries, businesses often see ‘design’ as a cost, as something that the marketing department does in between espressos and yoga. The truth however, is that…
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Management that is forced into near time results and paybacks is not tuned for the sort of messages that design has to offer––those of long term customer relationships, of innovative approaches to creating desirable uniqueness.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Businesses, or rather their leadership, is often saddled with a set of problems and daily issues that prevents them from taking an objective view of their realities…forget the trees, often there is too much leaf watching to notice they are in a forest.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
What is the value of asking the right question to prompt the right answer? Since it is not a narrow discipline and one with great roots in cultivating subjective experiences the integration and contribution of design is often overlooked in a silo mentality.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
I hesitate to respond bluntly but 'design' to many businesses is an invisible element somehow present without effort…like 'free wifi'. And, as my son says, to his generation, 'wifi is like air'––taken for granted and only notable when the quality is bad or (god forbid!) it is not there at all.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Other enterprises understand design for what it is, the backbone of their corporate culture as well as the summation of all experiences their clients will have with their services and products––and as such well worth the investment of time and resources.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Design is the great 're-configurer' of problems for business…for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Management that is forced into near time results and paybacks is not tuned for the sort of messages that design has to offer––those of long term customer relationships, of innovative approaches to creating desirable uniqueness.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
What is the value of asking the right question to prompt the right answer? It would be difficult to find a sector that design and/or design thinking cannot impact.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Other enterprises understand design for what it is, the backbone of their corporate culture as well as the summation of all experiences their clients will have with their services and products––and as such well worth the investment of time and resources.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
I hesitate to respond bluntly but 'design' to many businesses is an invisible element somehow present without effort…like 'free wifi'. And, as my son says, to his generation, 'wifi is like air'––taken for granted and only notable when the quality is bad or (god forbid!) it is not there at all.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Design is the great 're-configurer' of problems for business… for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
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