Results for “Ella Mills”

I completely appreciate that people think social media is a waste of my time, but spending all day being obsessed with our customer, interacting with them in every way that I can, answering every question, trying to understand everything that I can about them, matches everything that we do and everything that we produce.

Founder of Deliciously Ella, plant-based food blogger and author

The word engage is the most important thing when it comes to creating a strong brand. From day one, any time someone would comment I would comment back to them- and I started to understand our audience really quickly. I probably spent 3 or 4 hours a day on our social media channel replying to people.

Founder of Deliciously Ella, plant-based food blogger and author

We were able to create a brand before we created a product – and that means that the spaces that we can now go into are so vast, because people know Deliciously Ella not just for a single food product but for an entire lifestyle play.

Founder of Deliciously Ella, plant-based food blogger and author

Initially, there was no intention of doing anything with Deliciously Ella – it was a personal project, and that allowed it to grow as a community, and a space, that wasn't commercially focused. I think this gave it a level of authenticity that perhaps some brands struggle with and in retrospect it's been a really interesting approach, albeit an unusual one.

Founder of Deliciously Ella, plant-based food blogger and author

For me, starting a business was something that kind of ended up happening, not something I had the intention of doing. You so often hear stories of amazing entrepreneurs who tell you they always had that business instinct, even when they were at school they used to sell marbles or chocolate; and that wasn't me in any shape or form. It all happened incredibly naturally.

Founder of Deliciously Ella, plant-based food blogger and author