CSR does not help with me as a buyer, why? Because I'm cynical about it now, I don't believe it. After the success of Toms Shoes, every 23 year old told me they're starting an umbrella company and giving an umbrella to the people that need it in the Amazon. CSR has clearly become a tactic. Every strategy of every company and human being should come from a truth.
In today's climate, and over the past 5-7 years, people have been building financial arbitrage machines not actual companies. Most people's behaviour is more predicated towards raising the next round of financing rather than building towards a profitable company. We're going to have a massive crash and 90% of the people will go back to working at Bank of America, Chase, GE and companies like that- and the people who are good enough will continue to build businesses.
In a world where everyone gets to play in social media, we're about to realise that the vast majority of people aren't good enough. We've never had to quantify this before because there were people in-place to filter the people America got to see, and most were qualified to some level. Now we have an ecosystem where everyone gets out there and says they're great. The vast majority are not going to be great at what they pontificate to be great at, and we're going to watch them fail right in front of our eyes.
My mother's unbelievable parenting in deploying enormous self-esteem and confidence meant I believed in myself in a way that was blind. The best entrepreneurs are the most optimistic and completely out of tune with reality right? Why would you do it otherwise. My father made me a word-is-bond, word-is-everything, shake a hand and stick to it kinda' guy. That combined with blind faith and belief has become an amazing concoction and something I live-off even today.
To be an entrepreneur, you need a love for process and to be comfortable with adversity. If you love process and you're comfortable with adversity, and if you love the journey over the fruits and riches of that journey- then you have what it takes to be a successful entrepreneur. Entrepreneurship is on a pedestal; everyone wants to be one. Here's the truth, it sucks. Entrepreneurship is hard and almost everyone loses.
In a world where everyone gets to play in social media, we're about to realise that the vast majority of people aren't good enough. Now we have an ecosystem where everyone gets out there and says they're great. The vast majority are not going to be great.
Having attention as an entrepreneur is the ultimate business development tool, and business development is the backbone of any great business- it's important.
Entrepreneurship is on a pedestal; everyone wants to be one. Here's the truth, it sucks. Entrepreneurship is hard and almost everyone loses. You genuinely have to like getting beat-up. You genuinely have to like conflict. You genuinely have to have an enormous amount of patience.
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