The tendency is to avoid the need for more options because anything that's unfamiliar, as human beings we tend to flee uncertainty. We naturally go towards what we already know because we know how to deal with something we have done before.
Business problems are idea problems because like most other problems we face, they do not have one answer. The reality is, for any of the problems we face, there are a thousand possible answers.
We believe innovation should be a continuous activity. It should be a capability that you are developing and attending to regularly. It requires a kind of fodder of new problems all the time in order to be refining and developing.
The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered.
Ideaflow – Why Creative Businesses Win
The single best way to have a great idea is to produce lots of ideas. The number of...