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John Sculley: Apple’s Growth Architect
My interview with John Sculley, CEO of Apple Inc from 1983-1993 who grew the company from $800 million to over $8 billion in revenues
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3 interviews · 10 quotes
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Entrepreneurship: Interviews with World Leaders
In this exclusive interview series, we speak to some of the world's most successful entrepreneurs: Sir Richard Branson (Founder of Virgin Group), Robin Li (Founder of Baidu), Sir James Dyson (Founder of Dyson), Professor…
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Genius: Defining Exceptional Minds & Innovation
Scientists, scholars and academics have yet to define genius, yet the concept is rightly applied to those exceptional individuals who, through their art, their science or their enterprise, create unique changes in…
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Quotes
When you look at companies that survive growth, you are seeing the importance of people- not just ideas. One of the big surprises to young people when they show up in Silicon Valley... is that there are literally thousands of people just like that across Silicon Valley who were top of their class and have incredible ideas. Successful companies that scale stand out because of their people!
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
I learned zooming from Steve Jobs, it was something he practices all the time. Steve zoomed out to look beyond how industries are defined presently to see what the possibilities might be... You need to go beyond the defined description of an industry today, and look at it from all angles, and all contexts. Don't forget... entrepreneurship is about finding a better way.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
I'd only been at Apple a few months and I was sitting in the Macintosh lab with Steve Jobs and Bill Gates listening to them talking about their 'noble cause.' I had never heard about having a 'noble cause' in business- for me, it was about gladiatorial competition... Here was Steve Jobs and Bill Gates talking about empowering knowledge workers with tools for the mind, making them incredibly productive, and helping them to change the way things were done in our world; creating entirely new industries in the process.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
To scale? you have the stars aligned- timing is everything. When we created the first personal digital assistant, the Newton... we were probably 15 years too early. Even some of the best computer scientists in the world didn't realise that at the time, we needed Moore's Law to continue doubling processing power every couple of years for at least a decade before it was practical to build products like iPhones.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
Entrepreneurship means the unrelenting belief that there has to be a better way. There has to be a better way of doing things... If it was obvious that things were already being done in a great way that couldn't be improved? There wouldn't be any need for entrepreneurs to step-in and create new ways of doing things that don't rely on the baggage of the past.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
Entrepreneurs are people who by nature are optimists, who can tolerate risk and who have huge curiosity.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
Kodak had been living in linear-time, something which is intuitive to most of us, where we think in days, weeks, months, years… The world had already started to shift when people like Steve Jobs started to take-advantage of the fact that you could connect the dots.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
Here was Steve Jobs and Bill Gates- two young guys, under the age of 30, talking about their noble cause of empowering knowledge workers with tools for the mind, making them incredibly productive, and helping them to change the way things were done in our world; creating entirely new industries in the process.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
To scale? you have the stars aligned- timing is everything.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
Entrepreneurship means the unrelenting belief that there has to be a better way.
— John SculleyCEO of Apple Computer Company during the 1980s and 1990s
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