Results for “Mary Bekhait”

Individuals who are creative are sensitive, they can be vulnerable and can take things incredibly personally – often they are putting the rawest version of themselves out there so when that's criticised it can be really difficult and damaging. We try to put ourselves in our client's shoes and champion empathy as a team.

Social media has completely and seismically changed our industry in a way that is hard to express. Historically we would have largely been reliant on a few gatekeepers, but that has been completely flipped on its head with social media, in that anybody with a unique voice that is able to connect with an audience can be talent.

We see ourselves as the long term creative and strategic partners to our clients and that word – partner – is really important to us. We will put intellectual, human, financial capital around the ideas of our clients and make them happen. A manager is about somebody that has an opinion, who has the ability to take your dream from inside your head to a reality.

There is a certain kind of X factor that is really hard to define, but it is the thing that makes a person stand out when they walk into a room or makes you magnetically drawn to walk towards them at a party or a gathering. It is often about authenticity and being true to themselves, because I think most people are very good at reading what is and what is not authentic.

I have always been attracted to creative people and been fascinated by what drives them and what they are made of; whether that be a recording artist, an author or a broadcaster. The most exciting thing about it is the fact that you can support somebody on a mission to create something unique, something that creates impact- and often at the level that we are operating at – something culturally relevant.