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Melissa Daimler on Designing Company Culture

In ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success, Melissa Daimler, Chief Learning Officer of Udemy, argues that it’s crucial to take a systems approach to…

12 min read

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We are definitely seeing a shift in the skillsets that are needed. On our platform here at Udemy, we are seeing a lot more people taking courses around empathy and emotional intelligence and coaching. How do you ask the right questions? How do you enquire? How do you actively listen?

— Melissa Daimler

The contract between an employer and employee has changed quite a bit. When I first joined Adobe I was hoping that there would be a meaningful impact and that I could contribute to the purpose. I was hoping that I would have an opportunity to grow and develop. I was hoping to have some autonomy and flexibility. All of that now has become a must have, not a nice to have.

— Melissa Daimler

I think the silver lining of this pandemic in the last couple of years is we have realised that culture is not relegated to an office, it's agnostic of a physical office. It is how we work with each other. We have gotten a little lazy by thinking it is all these fun and games.

— Melissa Daimler

I believe that culture isn't a continuous act. We talk about strategizing. We don't just talk about our strategy. I believe that we also need to review our culture, maybe not as much as our strategy, but at key points of a company changing. It is essential to also look at how we are working together.

— Melissa Daimler

I define culture is three primary parts. The first part is behaviour. It's the behaviours of your employees that get embedded into all the processes we are already doing. The second part is processes. Think of the interview process – hiring, onboarding, recognition, promotion, feedback. All of those should have the behaviours integrated in them, ideally. The last piece is practices. These are kind of the daily, more informal ways that that we interact and connect – how we meet, how we communicate, how we make decisions and even how we learn.

— Melissa Daimler

We had amazing values at WeWork, they were distinct, they were cool and I'd never heard of them before, but there was no connection between those values and what all the employees saw on an everyday basis.

— Melissa Daimler

I believe that culture isn't a continuous act. At key inflexion points, it's vital to look at your culture – do our values really represent who we are today and who we want to be?

— Melissa Daimler

The silver lining of this pandemic in the last couple of years is we have realised that culture is not relegated to an office, it's agnostic of a physical office. It is how we work with each other.

— Melissa Daimler

Culture is much bigger than that. Culture goes beyond values. I define culture is three primary parts. The first part is behaviour. It's the behaviours of your employees that get embedded into all the processes we are already doing. The second part is processes. The third piece is practices.

— Melissa Daimler

I don't think culture is the bean bag or the Ping-Pong tables or the free food or the happy hours. Those are great opportunities to connect as individuals and have a little fun, but I do not think those things define what a culture really is.

— Melissa Daimler