Results for “Rita Clifton”

Brands create demand and, most importantly, they create secure demand. If you have a loyal customer, that gives you more security of income, earnings and employment.

Leading brand strategist and founding partner of Interbrand

For businesses to survive, let alone brands, you need a secure and stable base. You need secure economic and social conditions to reduce risk.

Leading brand strategist and founding partner of Interbrand

The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you've got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The thing that lives on is brand.

Leading brand strategist and founding partner of Interbrand

China realises that he who owns the brand, owns the wealth… For nations, brands give economic control, security and choice and are therefore extremely important.

Leading brand strategist and founding partner of Interbrand