Results for “Seth Godin”

Your readers may be disappointed, but there's only one thing I would suggest they do. Find three other people and meet regularly- once a week on Zoom. Hold each other to account, the end. Either you're willing to do that or you're not. If you're willing to do that, it will change your life.

Marketing Thought Leader & Author of "The Purple Cow

Creativity is about solving interesting problems, and problems are interesting because they have constraints. You cannot think outside the box, but you can think along the edges of the box. The box is something to lever and learn against. Look for the edges of the box and don't deny the boundaries!

Marketing Thought Leader & Author of "The Purple Cow

Writer's block was only invented 100 years ago; the term didn't exist before that. Writer's block is simply a fear of bad writing, not an inability to write. Nobody gets talkers' block! Everyone can talk! Instead of calling it writer's block, we should say, 'I haven't done enough writing yet, so I feel blocked.'

Marketing Thought Leader & Author of "The Purple Cow

You can't be in both lanes; you have to pick one. If you are making a film and you go to Warner Brothers, they'll give you $50 million and a whole stack of notes that will make your movie worse creatively, but more successful from their commercial perspective so it can get through gatekeepers and return the investment.

Marketing Thought Leader & Author of "The Purple Cow

We embrace imposter syndrome because it gives us a chance to get off the hook. If you're an imposter it feels like the kind, mature thing to do is to not ship the work and to say, 'no, this isn't for me to do…' In fact, imposter syndrome is a symptom that we are leading because leaders are doing something that's never been done before and so of course you will feel like an imposter, because you are one!

Marketing Thought Leader & Author of "The Purple Cow

What it means to be creative is pretty simple. It's to do something human, something generous, something that might not work. It has to be all 3 of those things. You will find creative accountants, politicians, housekeepers and engineers… being creative is to solve interesting problems!

Marketing Thought Leader & Author of "The Purple Cow

You can't say, 'I want to change things, I want to lead!' and then say, 'I never want to be wrong, and I never want to fail…' There's no easy answer other than the fact that you have to see the conflict in your own mind and make your own choice.

Marketing Thought Leader & Author of "The Purple Cow

Creative process by its nature involves figuring out all the things that don't work on your way to figuring out the things that do. You can't have it both ways…

Marketing Thought Leader & Author of "The Purple Cow

In fact, imposter syndrome is a symptom that we are leading because leaders are doing something that's never been done before and so of course you will feel like an imposter, because you are one! Who can guarantee something is going to work? Not you, not anyone.

Marketing Thought Leader & Author of "The Purple Cow

What it means to be creative is pretty simple. It's to do something human, something generous, something that might not work. It has to be all 3 of those things. You will find creative accountants, politicians, housekeepers and engineers… being creative is to solve interesting problems!

Marketing Thought Leader & Author of "The Purple Cow