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In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds…
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Since we started really living these tools, we are now better at uncertainty than we were even two years ago. You can't go back to believing that it's too risky, you've got to keep going.
— Susannah FurrWe are wired to be afraid of uncertainty – it automatically hits us as instinctively wrong, like avoid this at all costs.
— Susannah FurrMore conversations
