Results for “Will Butler-Adams”

The factory isn't something to hide away or outsource to the cheapest option. It's something to cherish, to be proud of. We can be trendy, we can be a brand, but it means nothing if the product that goes out the door isn't exceptional.

Too often, businesses today are driven solely by academic numbers. But customers aren't numbers. They're human beings who care about storytelling and integrity. You can tell when a product is made by people who care.

We spent a lot of time explaining to our dealers who not to sell the bike to. Their mindset was just 'sell, sell, sell.' But we told them: no, don't sell it to people who don't need it, because they'll never love it.

I realized: I'm working for a company that makes people happy. You don't leave that.

Opportunities come, sometimes very subtly, gently floating by. The typical response is, 'Yeah, cheers mate,' and back to Middlesbrough you go. But if your antenna is up — if you're someone who listens, runs with things, and grabs hold of opportunities — they can lead somewhere.