If very damaging, asymmetries can destroy markets- causing them to unwind from the top- this is the adverse selection problem. People with high quality products remove them from the market due to the price being an average… the quality drops, then the price drops again.. and you end up with a cycle.

Success means having a lifestyle that I enjoy. It means slowing down, enjoying what I do, and having as few stakeholders as possible. I don't want a bunch of investors. I don't want a ton of employees.

The average is the enemy of the marketer, because it actually disguises what you really need to know, which is the outliers, the unusual use cases, the anecdotal eccentricity, where most of the really valuable information lies.

Entrepreneurs have to focus on how a business makes money and focus on that rather than the expense side of the business. That also allows you to start quicker and instead of deferring your idea, you could get to market in 30 days.

Everything is just crystal-clear and glowing. Our planet just glows with all the colours you know Earth to be made of, but in a way, that's almost transparent, iridescent. Seeing our planet from space is so much more than a visual experience, I think it's about feeling it, I think it really is about having a kind of spiritual connection to it, that you feel. Total awe, humbling.