Disasters are inherently hard to predict. But when catastrophe strikes, we ought to be better prepared than the Romans were when Vesuvius erupted or medieval Italians when the Black Death struck. We have science on our side, after all. Yet the responses of many developed countries to a new pathogen from China were badly bungled. Why? While populist rulers certainly performed poorly in the face of the pandemic, Niall Ferguson argues that more profound pathologies were at work – pathologies already visible in our responses to earlier disasters. Drawing from multiple disciplines, including economics and network science, Doom: The Politics of Catastrophe offers not just a history but a general theory of disaster. As Ferguson shows, governments must learn to become less bureaucratic if we are to avoid the impending doom of irreversible decline. In this interview, I speak to Niall Ferguson about how we should think about disasters & catastrophe and how society can (and should) be better prepared.

Thought Economics

In his book Shoemaker, Joe Foster tells the powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger. In this interview, I spoke to Joe Foster about the remarkable story of how he turned a small factory in Bolton into one of the world’s most famous sports brands, Reebok.

Thought Economics

Ben Francis is the Founder and ambitious entrepreneur behind leading global fitness brand, Gymshark. Ben founded Gymshark when he was 19 years old, while still a student at Aston University. In addition to his full-time commitment to his studies, Ben juggled working as a pizza delivery man to fund his Gymshark venture. Ben made the decision to step down as CEO in 2017, to allow him to continue to focus on the things that have always set Gymshark apart – innovative design, creative content and consumer first thinking. In 2020, Gymshark became the first DTC brand in the UK to achieve Unicorn status with no external capital funding. The recent investment partnership with General Atlantic will see Gymshark become a true global brand. In this interview, I speak to Ben Francis about his journey in entrepreneurship and how he created Gymshark, one of the world’s most popular fitness brands.

Thought Economics

In this interview, I speak to Daniel Goleman, Ph.D., author of the New York Times bestseller Emotional Intelligence and Social Intelligence: The New Science of Human Relationships. Dr. Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence (Bantam Books) was on The New York Times bestseller list for a year-and-a-half; it is available around the world in 40 languages, and has been a best seller in many countries. I speak to Daniel Goleman about the purpose of emotions, the importance of emotional intelligence and why leaders need to understand emotions & emotional intelligence.

Thought Economics

It is in Bertrand Piccard’s DNA to go beyond the obvious and achieve the impossible. From a legendary lineage of explorers who conquered the stratosphere and the abysses, he made history by accomplishing two aeronautical firsts, around the world non-stop in a balloon, and more recently in a solar plane without fuel. Pioneer in his way to consider ecology through the lens of profitability, he began working in the early 2000s to promote renewable energies and clean technologies. Solar Impulse was born to carry this message around the world. His dual identity as a psychiatrist and explorer makes him an influential voice heard by the largest institutions which today consider him as a forward-thinking leader on the themes of innovation and sustainability. Founder and Chairman of the Solar Impulse Foundation, he has succeeded with his team to identify 1000 efficient solutions to protect the environment in a profitable way. In a third round-the-world tour, he will bring them to decision-makers in order to help them meet their environmental targets while ensuring clean economic growth. In this exclusive interview I spoke to Bertrand Piccard about his journey as an explorer, and how he’s bringing together the worlds of ecology, technology and the economy to solve the most pressing challenge of our time – climate change – and to ensure the quality of life on Earth.

Thought Economics

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