For me, sports were a sanctuary, the only place where I felt at home, could connect with others, and navigate my life and pain. Providing sports opportunities to children, women, and men in these settings is vital. Our foundation aims to complement these efforts by introducing sports, emphasising not just participation in sports but also backing these athletes significantly.

A designer is a designer, whether you're designing a dress or a toothbrush. The integrity, skill and creativity are all the same.

The mindset shift has to be from those one-off activations to seeing gaming as a holistic, integral part of your overall strategy — something that's always on, like social media. Because think about it: as a brand, there's never a day when you go, 'Well, today we're not doing anything on social.' That just doesn't happen, right? The same mindset needs to apply to gaming.

When I play, I try to embody the most primal state I can- that's when you're strongest, at your most powerful, intuitive and convincing. Too much information and analysis can actually get in the way of how you would naturally understand and feel your way through the structure of a long, complex piece of music.

Being underestimated often brings out the best in me. It's not just about overcoming insecurity but leveraging it as a catalyst to ensure that I bring everything I have to the mission and that I muster the courage to show people who I really am.