We have enough water on this planet for everyone's needs, but not for everyone's greed. The crisis is fundamentally about distribution, access, and governance - not absolute scarcity.

Each person, regardless of their family, community, or public profile, has the capability to influence positively. It's not about consciously assuming a role but about living authentically and striving for personal best.

Creation, whatever form it takes, must improve the lives of as many people as possible.

I first heard about Twitter through a journalist friend of mine called India Knight. She said, 'it's fantastic, like a cocktail party where all of your best friends have turned up!'- she was right, it was like that, for about 15 seconds.... It did feel like a lot of people I knew were being really nice and just chatting on this thing... as if Silicon Valley had come up with a digitised, virtual version of a pleasant conversation!

Understanding sales cuts to the core of basically why people say yes, why people give you rejections, and what has to line up in someone's mind before they say yes. It doesn't matter what you're selling, it could be offline or online, tangible or intangible, expensive or inexpensive. It doesn't matter what it is.