“True success in life can only be gauged by something which is priceless; how much love you have in your life – I am truly fortunate to be surrounded by extremely loving and fun family and friends and nothing beats spending time with the people I love.”
— Sir Richard Branson
Founder of Virgin Group & Billionaire Entrepreneur & Adventurer

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

I communicate through design rather than long interviews like this. I hope the story is told through the objects.

— Jesper Kouthoofd

What happens if your legacy was that you created a new era, like the Renaissance? That would be cool. Very, very ambitious, but super fun to explore.

— Jesper Kouthoofd

This is a safe zone for us, so let us move to an unsafe zone and do something new.

— Jesper Kouthoofd

A lot of people, when they create an object, do an analysis of what will sell, rather than what they believe in themselves.

— Jesper Kouthoofd

If you like it, you like it. If you do not like it, you will probably hate it. So we have a lot of haters as well, because we break that illusion.

— Jesper Kouthoofd

You live in an illusion that a product solves a problem. But it creates some kind of presence instead.

— Jesper Kouthoofd

When people laugh and say, no, we can't do it, then I know we have to do it.

— Jesper Kouthoofd

We do not need a lot of money. We just need enough money to do the next project.

— Jesper Kouthoofd

First of all, I think that is the greatest illusion in technology history. It is sold as something that it isn't. And what I miss with that technology is that it does not have any soul.

— Jesper Kouthoofd

They would have to come clean about the catalogue of deception they have practised over the last 80 years.

— Jonathan Caplan KC

You can't lose sight of the fact that this may not be our planet. We may actually just be one species of inhabitants here, and this may belong to others.

— Jonathan Caplan KC

The majority of this phenomenon is not visiting. The numbers show that these are not passing visitors.

— Jonathan Caplan KC

There is a very strong case that we have had this kind of non-human intelligence, which has been worshipped or depicted as gods, for thousands of years.

— Jonathan Caplan KC

The whole discovery that we are not alone. And that fact, which is the right of every person to know, was swept away under the curtain with the rationale for keeping technology secret.

— Jonathan Caplan KC