I communicate through design rather than long interviews like this. I hope the story is told through the objects.
— Jesper Kouthoofd“Most people run around like biological robots, as if we are an algorithm not a being. We become the predictable outcomes of the conditioned reflexes of our nerves, constantly triggered by people in reaction to circumstances.”— Deepak Chopra
Wellness Entrepreneur & Author Promoting Mind-Body Medicine and Spirituality
The quote archive
Design
A growing archive of 3,000+ moments, drawn from every interview.
If you like it, you like it. If you do not like it, you will probably hate it. So we have a lot of haters as well, because we break that illusion.
— Jesper KouthoofdYou live in an illusion that a product solves a problem. But it creates some kind of presence instead.
— Jesper KouthoofdWhat is the value of asking the right question to prompt the right answer? Since it is not a narrow discipline and one with great roots in cultivating subjective experiences the integration and contribution of design is often overlooked in a silo mentality.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
I hesitate to respond bluntly but 'design' to many businesses is an invisible element somehow present without effort…like 'free wifi'. And, as my son says, to his generation, 'wifi is like air'––taken for granted and only notable when the quality is bad or (god forbid!) it is not there at all.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Other enterprises understand design for what it is, the backbone of their corporate culture as well as the summation of all experiences their clients will have with their services and products––and as such well worth the investment of time and resources.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s
Design is the great 're-configurer' of problems for business…for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.
— Chris BangleBMW Chief Designer; Revolutionized Automotive Design Language in 2000s