From 600+ conversations with the world’s leading thinkers.
What is the value of asking the right question to prompt the right answer? Since it is not a narrow discipline and one with great roots in cultivating subjective experiences the integration and contribution of design is often overlooked in a silo mentality.
Other enterprises understand design for what it is, the backbone of their corporate culture as well as the summation of all experiences their clients will have with their services and products––and as such well worth the investment of time and resources.
Design is the great 're-configurer' of problems for business…for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.
I hesitate to respond bluntly but 'design' to many businesses is an invisible element somehow present without effort…like 'free wifi'. And, as my son says, to his generation, 'wifi is like air'––taken for granted and only notable when the quality is bad or (god forbid!) it is not there at all.