“Building mental fitness is akin to being an elite athlete. It's not enough for the athletes just to have great technical skills, they need to be equally mentally prepared also.”
— Jody Michael

The quote archive

Creativity

A growing archive of 3,000+ moments, drawn from every interview.

If you were going to give Leonardo da Vinci a CNC machine, would you do it when he was 17, or would you wait until he had already learned the craft? I think I would wait.

— Dave Plummer

You still need to be an engineer to do AI coding effectively, but now you need taste, which you didn't have to have before.

— Dave Plummer

I always was a software maker before I was a software writer. I love the writing part, but I like the making part more.

— David Heinemeier Hansson

I think AI is making people vastly, shockingly more capable, more productive and more independent, because now there is virtually no idea that they cannot put into software.

— David Heinemeier Hansson

What happens if your legacy was that you created a new era, like the Renaissance? That would be cool. Very, very ambitious, but super fun to explore.

— Jesper Kouthoofd

A lot of people, when they create an object, do an analysis of what will sell, rather than what they believe in themselves.

— Jesper Kouthoofd

When people laugh and say, no, we can't do it, then I know we have to do it.

— Jesper Kouthoofd

That's the reason why I tend to say that B2B brand stands for "Boring to Boring" branding. Today, people fundamentally believe that business to business branding has to be incredibly serious… My view is that you should infuse a little bit of emotion into it.

— Martin Lindstrom

Leading Brand Expert, Author & Neuromarketing Researcher

Opportunities generally arise from landscape change. But entrepreneurial ideas can come from anywhere. They can come from recognizing where the pain points, the bottlenecks, and the inefficiencies are. They can come from late-night conversations with friends, or from random eureka moments.

— Robin Li

Founder and CEO of Baidu, China's leading search engine company

We write for the same reason that we walk, talk, climb mountains or swim the oceans- because we can… We have some impulse within us that makes us want to explain ourselves to other human beings… That's why we paint, that's why we dare to love someone- because we have the impulse to explain who we are.

— Maya Angelou

Renowned poet, memoirist, and civil rights activist; author of "I Know Why the Caged Bird Sings

A designer is a designer, whether you're designing a dress or a toothbrush. The integrity, skill and creativity are all the same.

— Anne Klein

Iconic Fashion Designer & Founder of Anne Klein Fashion Brand

A brand has to be authentic and be born of a personal passion. If you, its creator, doesn't want the product, no one else will. If you want it, chances are it will be wanted around the world. Desires are universal and speak in every language.

— Donna Karan

Renowned Fashion Designer & Founder of DKNY Brand

We are born creative and often seek to transform our surroundings to suit our existence. Everything around us constantly changes and so creative options for adapting to this change become the only guarantee we have for a meaningful existence.

— Calestous Juma

Harvard Professor of International Development & Innovation Policy Expert

At WeWork, we believe creators are anyone that's pursuing their passions and contributing to a mission. You may be an artist who is working on an innovative new project, a freelance software engineer providing client services or a director of HR at a Fortune 500 company that's trying to build a dynamic work environment for employees – regardless of your company size, title or function, you are working towards creating meaning, intention and purpose within your life.

— Miguel McKelvey

Co-founder of WeWork, co-working space company

'Brand,' is what journalists and industry-people say… we say culture movement. As artists we say culture! Movement! And analysts say brand. I don't know what a brand is, but I know what a freakin' movement is…

— will.i.am

Grammy-winning rapper, producer, and member of The Black Eyed Peas

The workplace of the future is hard to predict specifically, but one thing we can predict is that we will increasingly rely on human intelligence and creativity as opposed to human capacity to perform repetitive tasks.

— Stewart Butterfield

Co-Founder of Slack, Former CEO & Creator of Flickr