Creativity

Unlike the waking brain, the dreaming brain shows reduced executive function, specifically in areas like logic and mathematical reasoning. Instead, areas like the default mode network, which I'd argue functions as an imagination network, along with emotional centers, are highly active. This configuration makes the dreaming brain less logical but more emotional, visual, and imaginative.

At some point, while working on the rotation routine, I was watching a piece rotate on the screen. It was then that the idea struck me—the game could be played in real-time. That was the very first important 'aha' moment for Tetris.

Creator of Tetris, the iconic video game

When the first real version of the game came to life on my screen—without any decorations, scoring, or anything, just the playing field and the pieces—I couldn't stop playing. I realized there was something truly magical about the game. But I could never have imagined what it would become; that was one of the biggest surprises.

Creator of Tetris, the iconic video game

Whenever I write a new song with somebody, it feels like the first time. I sometimes feel embarrassed, humiliated, like I don't know what I'm doing until we find a spark. You have to dare to go to this place where, even though you've done it before, it feels like you don't know what you're looking for until you find it.

Grammy-nominated music producer and songwriter behind major pop hits

To me, writing a song is like a ball game. You bounce the ball back and forth until someone doesn't want to play anymore. When you make music, you want to make someone feel something.

Grammy-nominated music producer and songwriter behind major pop hits

I usually start at the end. When you listen to a song for the first time, if there's something you remember from it the next day, that's where I can start writing the song. Whatever the takeaway is, that's the starting point for me.

Grammy-nominated music producer and songwriter behind major pop hits

In improvisation on instruments, I feel creation is going a new path with every note, somewhere you haven't been before. You discover things, you're the adventurer in music. That leads to new songs and nice adventures.

Grammy-nominated music producer and songwriter behind major pop hits

You couldn't design a situation more hostile to human learning than a typical school. We learn not to be creative, because everything is about turning us into good factory workers. That's why these systems were created: to make us into factory workers who produce more stuff, more money, more stuff, more money.

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

In the 1960s, NASA commissioned a study to identify creative geniuses for hiring, and found that 2% of the adults they tested fit the bill. A few years later, someone thought to give the same test to four- and five-year-olds—and 98% of them qualified as creative geniuses. The researchers blamed the school system.

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

I wanted passersby to wonder, 'Have you seen that? What's going on there?' I understood that excellent food would ensure repeat customers, but initially, my primary goal was simply to astonish and differentiate myself radically enough to draw attention.

You can make a vision real. You can make a vision for a product real, or an experience. A place where you can get really, really good food, really quickly, made by people who really care.

Founder of Pret A Manger, British fast-food entrepreneur and businessman