Creativity

When do we have our best ideas? When we're in the shower… when we're on a long drive with a radio off… when we're on a hike. The research supports this too.

Founder of Practice of the Practice & Mental Health Business Consultant

You cannot just say to people, 'oh be creative' and then there will be a waste of time. You have to be very clear in what you are looking for and listen to people.

President and CEO of Cirque du Soleil

Being creative is about being a collective. It's not something unique. That's why we can nurture each other's creativity.

President and CEO of Cirque du Soleil

There is no business without creativity. Creativity for me is the first condition to establish yourself as a leader in whatever you do in life.

President and CEO of Cirque du Soleil

Existing platforms don't necessarily have the best business models for creators, nor do they enable creators to interact directly with their fans in a way that value can pass directly to the people who are producing the creative work.

Co-Founder and CEO of OpenSea, leading NFT marketplace platform

Song writing is about finding a vision that sets the mood and state for the work and process. Then you need to put in the time and the good vibes to achieve that vision.

Georgian-British singer-songwriter known for "Nine Million Bicycles

Songs are these magnetic creations of words and music, in very short form. A song needs to hit you in less than a minute and sometimes it can be an incredibly solitary, emotional experience where it's just you and the imagined relationship with that singer.

Georgian-British singer-songwriter known for "Nine Million Bicycles

Think about anything you've ever achieved in your life that you're proud of... starting a business... being a good parent... learning to play the guitar.... It will have taken a huge amount of sustained focus and attention.

Journalist and author known for books on addiction and depression

We all know – almost intuitively – that we're part of something that requires awe and wonder. It's so amazing we're here, it's bonkers! There is so much inspiration around us – it's awe inspiring.

British Radio & TV Presenter, Model & Wellness Author

What I've learnt is you can only do your best work when you're at the frontier. This is the space where I'm going to do my best work. Whether I succeed or fail, I am going to be the most creative, the most engaged, the most inspired when I'm at that edge.

We see ourselves as the long term creative and strategic partners to our clients and that word – partner – is really important to us. We will put intellectual, human, financial capital around the ideas of our clients and make them happen. A manager is about somebody that has an opinion, who has the ability to take your dream from inside your head to a reality.

I have always been attracted to creative people and been fascinated by what drives them and what they are made of; whether that be a recording artist, an author or a broadcaster. The most exciting thing about it is the fact that you can support somebody on a mission to create something unique, something that creates impact- and often at the level that we are operating at – something culturally relevant.

Business problems are idea problems because like most other problems we face, they do not have one answer. The reality is, for any of the problems we face, there are a thousand possible answers.

Co-Author of "Ideaflow" & Design Thinking Expert at Stanford

The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered.

Co-Author of "Ideaflow" & Design Thinking Expert at Stanford

I had a brand who said to me 'You shouldn't name your book wonderhell, nobody is going to buy a book they don't know what the word on the front cover means', and I replied, anybody who's in wonderhell will know what that word means the second they see the word.

We characterise our ideal 'Substacker' in affectionate terms – we call them outsider nerds – they're outsiders insofar as they don't fit comfortably in the dominant media structure for whatever reason – perhaps they feel they can do better work outside of it.