From 600+ conversations with the world’s leading thinkers.
At WeWork, we believe creators are anyone that's pursuing their passions and contributing to a mission. Regardless of your company size, title or function, you are working towards creating meaning, intention and purpose within your life.
We've found that innovation really happens when you constrain a problem very specifically and then throw it out to the world to solve. It's a slightly different way of thinking.
Song writing is about finding a vision that sets the mood and state for the work and process. Then you need to put in the time and the good vibes to achieve that vision.
Being creative is about being a collective. It's not something unique. That's why we can nurture each other's creativity.
There's an entirely different category of knowledge, the utility of which isn't immediately apparent. This category is equally, if not more, crucial, especially for those aspiring to make creative or innovative strides.
If you want to be a great entrepreneur, you need to broaden your intellectual horizons.
Business problems are idea problems because like most other problems we face, they do not have one answer. The reality is, for any of the problems we face, there are a thousand possible answers.
Invention has to be about the dream, there's an ingredient which you can't put in a business plan- it's intangible- but I saw it, it was there.
A designer is a designer, whether you're designing a dress or a toothbrush. The integrity, skill and creativity are all the same.
People often talk about life hacks, but for me, the real 'hack' is simply to remain curious and willing. It's about living in a space between willingness and curiosity, embracing discomfort as you pursue questions without clear answers.
Despite my anxiety and the constraints that sometimes hold us back, acting connects us to something larger. It's a business, sure, but there's a steep thrill in the moments of performance. The thrill of feeling truly alive, of connecting deeply with someone else, even in imaginary circumstances. That thrill of creation is my guiding star.
You can make a vision real. You can make a vision for a product real, or an experience. A place where you can get really, really good food, really quickly, made by people who really care.