“We should not assume that there is one single benchmark for all types of financial transactions. There are certain transactions that should be based on market rates, and others which call for the kind of benchmark that LIBOR provides.”
— Andrew Lo
MIT Finance Professor & Pioneer of Quantitative Finance & Behavioral Economics

The quote archive

Creativity

A growing archive of 3,000+ moments, drawn from every interview.

What feels similar is the pursuit — by artists and entrepreneurs — of the actualization of an idea borne in their minds; and then pursuing bringing this vision to reality. Especially at the beginning, it takes just the right amount of delusion to dedicate yourself to something ambitious. The reality is you're more likely to fail than succeed and so you need strong belief to commit your heart and soul to an idea; as well as a bit of over-optimism (delusion) to make the sacrifices they are often called for to bring anything to life.

— Perry Chen

Founder of Kickstarter, crowdfunding platform pioneer

Your readers may be disappointed, but there's only one thing I would suggest they do. Find three other people and meet regularly- once a week on Zoom. Hold each other to account, the end. Either you're willing to do that or you're not. If you're willing to do that, it will change your life.

— Seth Godin

Marketing Thought Leader & Author of "The Purple Cow

Creativity is about solving interesting problems, and problems are interesting because they have constraints. You cannot think outside the box, but you can think along the edges of the box. The box is something to lever and learn against. Look for the edges of the box and don't deny the boundaries!

— Seth Godin

Marketing Thought Leader & Author of "The Purple Cow

Writer's block was only invented 100 years ago; the term didn't exist before that. Writer's block is simply a fear of bad writing, not an inability to write. Nobody gets talkers' block! Everyone can talk! Instead of calling it writer's block, we should say, 'I haven't done enough writing yet, so I feel blocked.'

— Seth Godin

Marketing Thought Leader & Author of "The Purple Cow

You can't be in both lanes; you have to pick one. If you are making a film and you go to Warner Brothers, they'll give you $50 million and a whole stack of notes that will make your movie worse creatively, but more successful from their commercial perspective so it can get through gatekeepers and return the investment.

— Seth Godin

Marketing Thought Leader & Author of "The Purple Cow

What it means to be creative is pretty simple. It's to do something human, something generous, something that might not work. It has to be all 3 of those things. You will find creative accountants, politicians, housekeepers and engineers… being creative is to solve interesting problems!

— Seth Godin

Marketing Thought Leader & Author of "The Purple Cow

Grayson Perry once said that, 'art is our way of creating the narrative to what goes on around us…' and that really stuck with me. As silly as the discos are, they are actually how our family have made a story out of our world being turned upside down.

— Sophie Ellis-Bextor

British Pop Singer & "Murder on the Dancefloor" Artist

I genuinely believe that if music comes from your heart and soul, that people will hear that and will be able to connect with the truth of it. For a musician, that's really important- you have to be true to yourself and to the feelings you have when you make music.

— Nitin Sawhney

British-Indian composer and musician known for world music and film scores

Music allows us to express our soul and feelings in a way that's very difficult to replicate with words. I've spent more of my life playing music than I have speaking, and I find it a much more effective way of communicating my feelings and thoughts than words have ever been.

— Nitin Sawhney

British-Indian composer and musician known for world music and film scores

I went to collect my prize… it was an American dictionary! Well…when we were looking for a name, I picked up this dictionary and started to flick through. I remember the letter 'R' felt like a good, strong letter and I was flicking through I got to the word R-E-E-B-O-K – a small African gazelle! Well, that felt like us!

— Joe Foster

When we open a new show, it started with about 20 creators at the table, and I will say to the rest of the company, 'leave them alone. I don't want them to be bugged by HR or finance or administrative stuff. I want them to breathe and eat and sleep only about the artistic content of the next show'.

— Daniel Lamarre

President and CEO of Cirque du Soleil

Being creative is about being a collective. It's not something unique. Cirque is not a one man, or a one woman show. It's a collective. That's why we can nurture each other's creativity.

— Daniel Lamarre

President and CEO of Cirque du Soleil

There is no business without creativity. And I think we have a lot of examples of great organisations that didn't want to be creative. Kodak is a good example, they didn't want to see the digital world! Creativity for me is the first condition to establish yourself as a leader in whatever you do in life.

— Daniel Lamarre

President and CEO of Cirque du Soleil

Song writing is about finding a vision that sets the mood and state for the work and process. Then you need to put in the time and the good vibes to achieve that vision.

— Katie Melua

Georgian-British singer-songwriter known for "Nine Million Bicycles

I don't think of what I do solely as an expression of me and my life; it's more that I'm someone who loves what happens when a great song comes into my life. I become still. I see life as beautiful… majestic. I feel more like the song is doing something for me rather than me doing something to make the song… or to do to the song.

— Katie Melua

Georgian-British singer-songwriter known for "Nine Million Bicycles

Look at someone like Leonardo da Vinci, he was interested in so many different areas, and connected the dots to create his amazing work. Look at Steve Jobs. He took calligraphy at university, and applied it to create the user interface for the Mac! The more we understand, the more we can ask questions.

— Christian Busch