From 600+ conversations with the world’s leading thinkers.
You couldn't design a situation more hostile to human learning than a typical school. We learn not to be creative, because everything is about turning us into good factory workers. That's why these systems were created: to make us into factory workers who produce more stuff, more money, more stuff, more money.
I usually start at the end. When you listen to a song for the first time, if there's something you remember from it the next day, that's where I can start writing the song. Whatever the takeaway is, that's the starting point for me.
In the 1960s, NASA commissioned a study to identify creative geniuses for hiring, and found that 2% of the adults they tested fit the bill. A few years later, someone thought to give the same test to four- and five-year-olds—and 98% of them qualified as creative geniuses. The researchers blamed the school system.
Diamonds are a miracle of nature, they are millions of years old, they survived a hazardous journey to the earth's surface and the discovery of them is an exciting moment. To see the rough diamond and then watch it come to life on the polisher's wheel with incredible fire and scintillation is incredibly inspiring.
To make a great movie, you cannot set out to make a great movie! Great films are authentic, they capture the zeitgeist of a time and place in an entertaining and engaging way. Great cinema becomes something that reflects the mood of the time.
Invention has to be about the dream, there's an ingredient which you can't put in a business plan- it's intangible- but I saw it, it was there.
Play is a mock version of these activities, allowing us to experiment and understand how they work and interconnect. Questions like 'What if I did it this way?' arise in play, exploring different possibilities.
I'm always searching for that black-swan, what is that project, or who is that artist that feels specials, and feels counter-culture. Who is that artist that feels interesting and has a bold, unapologetic point of view? That's what pulls me in- and you know what, if you find that and put the right strategy around it? You can disrupt culture.
Sometimes, a game just works; it becomes a little engine that generates mystery and interest, prompting questions like 'What happens if I do this?' This is the hallmark of a living game.
Human beings have very powerful imaginations; and we don't live in the world in the same way that other creatures seem to. We don't live in the world quite so directly, we live in the world of ideas… we have concepts, artefacts, languages, music, images, theories, philosophies, faiths and values which we work-on, inherit, construct, challenge, change and form.
Despite my anxiety and the constraints that sometimes hold us back, acting connects us to something larger. It's a business, sure, but there's a steep thrill in the moments of performance. The thrill of feeling truly alive, of connecting deeply with someone else, even in imaginary circumstances. That thrill of creation is my guiding star.
If a product is really good, time will give it the justice of beauty -that's real beauty, intelligence beauty, honest beauty.