Maurice Saatchi, a preeminent figure in the worlds of advertising and politics, is no stranger to challenging the status quo. Known for co-founding the globally influential advertising agency Saatchi & Saatchi, and serving as a political advisor to the UK Conservative Party, his career has been defined by innovation and ambition. His profound impact, however, extends beyond these well-known stories of his successes in advertising and politics. Following personal tragedy, Saatchi channelled his energy towards healthcare reform, ushering in the Access to Medical Treatments (Innovation) Act in the UK and leaving an indelible mark on the world of medicine.  In this interview, I speak to Baron Maurice Saatchi on his unique memoirs -“Do Not Resuscitate,” in which he challenges readers with provocative philosophical and spiritual reflections. The book, which Saatchi characterizes as a transcript of his trial in heaven, explores concepts of life, death, legacy, and the criteria one must meet to enter the heavenly realm. With its blend of imaginative narrative, personal reflection, and thought-provoking discourse, “Do Not Resuscitate” is a testament to Saatchi’s continued drive to stimulate conversation and incite change.  

Thought Economics

Mitchell Kapor is a pioneer of the personal computing revolution. He is the founder of Lotus Development Corporation and the designer of Lotus 1-2-3, the “killer application” which made the personal computer ubiquitous in the business world in the 1980s. In 1982, Mitch took lotus public, and in 1990 he co-founded the Electronic Frontier Foundation (The EFF is a non-profit civil liberties organization working in the public interest to protect privacy, free expression, and access to public resources and information online)   Mr. Kapor was first chair of the Mozilla Foundation, maker of the open source web browser Firefox, and continues to serve on its board. He is the founding investor and first chair of Linden Research, the creator of the virtual world Second Life. Currently. He is a trustee of the Mitchell Kapor Foundation, a private foundation works to ensure fairness and equity, particularly for low-income communities of colour. Mitch and his wife Freada Kapor Klein launched Kapor Capital to prove that investing in gap-closing start-ups—companies whose services or products close opportunity gaps for both communities of colour and low-income communities—is good business – they detail the stories of some of these remarkable businesses in their new book, Closing the Equity Gap. In this interview, I speak to Mitch Kapor about the inequality created by venture capital and how Kapor Capital has proven that economic and social impact can occur together – benefiting the investor, and society.

Thought Economics

What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products. Yet when people hear the word “sales” they think of an overly confident, articulate extrovert at best, or, worse, a pushy, know-it-all huckster. Because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles. In their new book The Unsold Mindset, USC Marshall Adjunct Professors Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why they’re so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic – they were all unsold on what it meant to sell and unsold on who people expected them to be. In this interview, I speak to Colin Coggins & Garrett Brown, two of the world’s foremost experts on sales. We talk about the counterintuitive nature of the greatest sellers on the planet – and how we need to understand the psychology, culture and reality of sales.  

Thought Economics

A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next? Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions. Neuroscience has already made all this possible today, and neurotechnology will soon become the “universal controller” for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can seriously threaten our fundamental human rights to privacy, freedom of thought, and self-determination. In this interview, I speak to Nita Farahany – widely considered to be one the foremost experts on the ethics of neuroscience. We discuss the battle for our brains – and why we need to defend the right to think freely in the age of neurotechnology.

Thought Economics

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