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1st April 2022 · Articles & Interviews by: Vikas Shah MBE

Ever wonder how the biggest brands in the world make it to the top? Here’s a hint: it’s more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there’s a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. Erik details this method in his new book, The Hawke Method. Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two eCommerce companies by the age of 26.   In this interview, I speak to Erik Huberman about The Hawke Method, and how awareness, nurturing and trust come together to become the most powerful marketing tools you will ever use.

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04-04-2022 13:25:22
Thought Economics

15th March 2022 · Articles & Interviews by: Vikas Shah MBE

Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces? Richard Dawkins is one of the world’s most eminent writers and thinkers. He has made a major contribution to public understanding of the science of evolution. He is the award-winning author of the Selfish Gene, The Blind Watchmaker, The God Delusion and a string of other bestselling science books, he is a Fellow of the Royal Society and of the Royal Society of Literature. In his latest book Flights of Fancy, Richard Dawkins explains how nature and humans have learned to overcome the pull of gravity and take to the skies. From the mythical Icarus, to the sadly extinct but spectacular bird Argentavis magnificens, from the Wright flyer and the 747, to the Tinkerbella fairyfly and the Peregrine falcon. But it is also about flights of the mind, about escaping the everyday – through science, ideas, and imagination. In this interview, I speak to Richard Dawkins about beauty, mythology, science, and culture of flight. We discuss the fundamentals of how nature took to the skies, and the extraordinary abilities (and mysteries) of flying species who navigate the world. We talk about human fascination with flight, and why the understanding of flight can help us open our own imaginations.

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15-03-2022 9:52:10
Thought Economics

15th March 2022 · Articles & Interviews by: Vikas Shah MBE

It’s time to start asking the right questions about happiness. The West is facing a happiness crisis. Today, less than a quarter of adults (in the west) rate themselves as very happy—a record low.  False views of happiness abound, and the explosion in “happiness studies” has done little to dispel them. Why is true happiness so elusive, and why is it so hard to define? In this interview, I speak to philosopher, Professor J Budziszewski, one of the world’s foremost experts on human happiness and fulfilment, on what it means to be happy, what we misunderstand about happiness, whether wealth and fame can ever make us happy, and how we best need to understand the differences between pleasure, fulfilment, and happiness.

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23-03-2022 13:23:07
Thought Economics

15th March 2022 · Articles & Interviews by: Vikas Shah MBE

We are all experiencing unprecedented levels of stress and burnout. Exhaustion is at an all-time high. Leaders are depleted, employees are burning out at an alarming rate, and parents met their breaking point long ago. We are struggling and in desperate need of a new path forward. In this interview, I spoke to Nataly Kogan, author of The Awesome Human Project, about burnout, stress, and balance. We discuss how to strengthen our emotional fitness, create a more supportive relationship with ourselves, reduce self-doubt and become the boss of our brains! As Nataly says, “There is an Awesome Human within every single one of us.”

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22-03-2022 15:59:19
Thought Economics

15th March 2022 · Articles & Interviews by: Vikas Shah MBE

Have you asked yourself how some young companies have become so successful in so little time? And why so many once big players like Nokia and Kodak seem to have vanished into nothing suddenly? What did they do wrong? And more importantly: what can you do to keep your business from failing like they did? Pepyn Dinandt has spent 30 years being parachuted into organisations in trouble. His job was to assess and understand the situation facing the business and devising effective ways forward towards recovery and success. In his new book, Business Leadership Under Fire, Dinandt draws on his own extensive business experience and, with the help of decorated army officer Colonel Richard Westley, marries this proven expertise with the leadership insights of military thinkers to develop an imaginative and practical nine-step plan for any leader who wishes not simply to survive but to inspire and thrive “under fire”. In this interview, I speak to Pepyn Dinandt about his learnings from dealing with businesses in crisis, and how great leaders and entrepreneurs build resilient businesses that are able to survive, and thrive through turbulent times.

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27-03-2022 9:59:01
Thought Economics

15th March 2022 · Articles & Interviews by: Vikas Shah MBE

Bonnie Comley is a creative visionary. She is a three-time Tony award winning producer, has won an Olivier Award and two Drama Desk Awards for her stage productions. If that wasn’t enough, she is also the co-founder of BroadwayHD which is the only streaming platform in the world which offers premium full-length stage plays and musicals captured specifically for multi-platform viewing to theatre fans across the globe. The platform currently delivers over 300 premium live productions from the West End and Beyond. In this interview, I speak to Bonnie Comley about the magic of theatre, how technology is transforming this artform, and how to lead a successful business in the creative industries.

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16-03-2022 20:57:41
Thought Economics

5th March 2022 · Articles & Interviews by: Vikas Shah MBE

Negotiation is stressful. It can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America’s fastest-growing companies, Honest Tea. In his new book, SPLIT THE PIE: A Radical New Way to Negotiate he outlines his tried and tested practical negotiation methods that reveal the true power of the players and what they bring to the table. From years of real-world negotiation, and deep research on game theory, Nalebuff identifies what’s really at stake in a negotiation: the “pie.” In his model, the negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size.  In this interview I speak to Professor Barry Nalebuff about how we can apply his negotiation model to understand and reframe everything from every-day to high-stakes negotiations. We delve into the psychology of the negotiation and how deploying empathy can help reach great solutions.

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05-03-2022 17:30:39
Thought Economics

22nd February 2022 · Articles & Interviews by: Vikas Shah MBE

The average human lifespan is absurdly, outrageously, insultingly brief: if you live to 80, you have about four thousand weeks on earth. How should we use them best? Oliver Burkeman is author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking, and a columnist. In his new book Four Thousand Weeks: Time Management for Mortals, Oliver undertakes an uplifting, engrossing, and deeply realistic exploration of our battles with time. Adam Grant has described Oliver’s new book as being, “The most important book ever written about time management.” In this interview, I speak to Oliver Burkeman about our relationship with time, and how best we use the astonishingly brief moment we are on this earth. Oliver draws on philosophy and psychology together with his own deep research to help realign our relationship with time, liberating us from the tyranny we face.

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22-02-2022 13:55:35
Thought Economics

18th February 2022 · Articles & Interviews by: Vikas Shah MBE

Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently employs 4,000 people, including 1,300 artists, who originate from nearly 80 countries. In this interview, I spoke to Daniel Lamarre, Cirque du Soleil’s Executive Vice Chairman on creative leadership, how creativity can transform business, and his learnings on entrepreneurship from leading one of the world’s most creative businesses.

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18-02-2022 12:45:13
Thought Economics

17th February 2022 · Articles & Interviews by: Vikas Shah MBE

Every year, the world eats more meat than ever before. There is an increasing demand for animal protein and rising concerns about the serious, adverse environmental effects and impacts of the conventional meat industry. Prof. Yaakov “Koby” Nahmias is a bioengineer and innovator, whose breakthroughs ranged from the first 3D printing of cells to the first commercial human-on-chip technology. He is the President & Founder of Future Meat, the Israeli company who recently raised an incredible $347million funding round to scale-up their pioneering cultivated meat technology which uses lines of animal cells that grow forever without the need for genetic modifications. Future Meat creates real meat free of animal slaughter, and with 80% less greenhouse emissions, 99% less land use, 96% less freshwater use and 100% of the nutritional value of conventional meat. In this interview, I speak to Professor Yaakov Nahmias about the science and technology behind cultivated meats, the health, economic and environmental benefits and how Future Meat is transforming the global food system.

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17-02-2022 18:36:05
Thought Economics

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