The Role of Fashion in Human Culture

In these exclusive interviews, we speak to Claudia Schiffer (a globally renowned model, icon andbusinesswoman), Robin Givhan (Pulitzer Prize winning fashion writer and former special correspondent for Newsweek/Daily Beast) and Dov Charney (CEO and Founder of American Apparel). We discuss the very fundamental questions of ‘what’ fashion is, and how it has become such an important part of human culture and identity. Digging deeper, we also look at issues ranging from brand, to sexuality and even the business of fashion itself.

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The Economics of Branding

An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world.  To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a combined value of over $432 billion (against their total market capitalisation of $1.7 trillion).  That means that 24% of the real economic value of these…

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Opinion Pieces

 

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