Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including…
Thought Economics


It doesn’t matter how great your ideas are, how driven you are, how much money you have to invest or even what your track record is; your next venture, deal or project will only be as good as the people involved. For many, ‘networking’ conjures up images of awkward forced…

Thought Economics


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