Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently employs 4,000 people, including 1,300 artists, who originate from nearly 80 countries. In this interview, I spoke to Daniel Lamarre, Cirque du Soleil’s Executive Vice Chairman on creative leadership, how creativity can transform business, and his learnings on entrepreneurship from leading one of the world’s most creative businesses.

Thought Economics

In this exclusive series of interviews, we speak to six world experts on theatre and performance. Sir Howard Panter (Founder of the Ambassador Theatre Group Ltd, Chairman of Rambert Dance Company), Gilles Ste-Croix (co-founder of Cirque du Soleil), Joanna Read (Principal of the London Academy of Music and Dramatic Art – LAMDA), James Houghton (Director of the Drama Division of The Juilliard School, and Director of New York’s Signature Theatre Company), Tamara Rojo (English National Ballet Artistic Director and Lead Principal Dancer) and Darcey Bussell (President of the Royal Academy of Dance). We discuss the role of theatre and performance in culture, look at the secrets of the performing arts and discuss the future of theatre in the modern world.

Thought Economics

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