Over 3,500 businesses around the world, including household names such as Danone, Innocent and Patagonia, have taken the journey to become Certified B Corporations- committing to the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Andrew Kassoy is the cofounder and CEO of B Lab Global, the not-for-profit behind the B Corp movement. In this exclusive I spoke to Andrew about the role of business in society, the story of the B Corp movement and how businesses can balance profit with purpose.

Thought Economics

Scott Farquhar is the archetypal entrepreneur.  He and his Co-Founder Mike Cannon-Brookes started Atlassian in 2002 (after meeting whilst studying at the University of South Wales, Sydney).  Deciding neither of them wanted a corporate job, they took out $10,000 on on credit cards and bootstrapped Atlassian; a company which has now grown to over $13 billion in market capitalisation, with 2,500 staff in 6 countries (2 planets) and over 100,000 customers.  Scott and his Co-Founder are now both billionaires in their own right, and two of the world’s most progressive philanthropists. I caught up with Scott to learn more about purposeful entrepreneurship.

Thought Economics

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