Inauthenticity is a uniquely 21st century issue, which has become an increasing part of society on every level – from governments and big tech, down to our everyday purchases. It seems like there’s never a week without a media storm about some aspect of authenticity, and we are fascinated by it – from NFTs to Barnard Castle and ‘Partygate’ lies, to Inventing Anna and The Tinder Swindler, and of course most recently the propaganda used to justify Russia’s war in Ukraine. The lines between reality and illusion are increasingly blurred; the need to distinguish between the two is an urgent daily challenge. Alice Sherwood is a Senior Visiting Research Fellow at the Policy Institute at King’s College London and a director of an open-source intelligence company, Alice spent 5 years extensively researching the subject, culminating in the witty, timely, and insightful new book, Authenticity: Reclaiming Reality in a Counterfeit Culture. In this interview, I speak to Alice Sherwood about what authenticity means, why our culture has become so obsessed with authenticity, impostor syndrome, the dangers of authentic leadership, and how we truly can be more authentic in our lives.