In this interview I speak to Ajaz Ahmed, Founder & CEO of AKQA, a design & innovation agency who now employee over 7,000 people in 50 countries – and work with more than half of the Fortune 500 top 20 companies. Ajaz has co-authored and written three books about business, creativity, scaling and technology: Velocity (2012), Limitless (2015), and Defeat (2019). Ajaz has also been involved in philanthropy since the start of AKQA for over two decades, and launched ajaz.org which has made over 15 grants since it was launched in August 2021. In addition to his own charitable organisation, Ajaz sits on the board of Mission 44 (founded by Sir Lewis Hamilton: empowering young people from underserved groups to succeed), Elton John AIDS Foundation (founded by Sir Elton John & David Furnish, funding frontline partners preventing infections, fighting stigma and providing treatment) and Virgin Unite (founded by Sir Richard Branson, uniting people & entrepreneurial ideas to change the world). In this interview, I speak to Ajaz Ahmed MBE on what it takes to build a global creative business, the power of creative industries as a force for good, and his learnings from working with some of the world’s greatest brands.