From the sandy beaches of Australia to the bustling walkways of international fashion, Brian Smith has masterfully navigated his entrepreneurial journey with audacity, resilience, and a surfer’s spirit. Born with an insatiable passion for surfing, Brian has not only ridden waves but also the tides of the business world. A chartered accountant turned innovative entrepreneur, he spotted the untapped potential of sheepskin boots and introduced them to California. This marked the genesis of UGG, a brand that faced its share of rejections, only to emerge as an icon in the footwear industry, thanks to Brian’s unwavering faith and tenacity. Today, UGG is more than just a brand; it’s a global phenomenon that has redefined comfort and style in footwear. Generating billions of dollars in annual sales, UGG stands as a testament to Brian’s vision, perseverance, and entrepreneurial prowess. In this interivew, I speak to Brian Smith, Founder of UGG. We talk about his entrepreneurial journey, why it’s important to see businesses through the lens of life stages, and what it takes to build a global brand with incredible consumer loyalty.

Thought Economics

What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products. Yet when people hear the word “sales” they think of an overly confident, articulate extrovert at best, or, worse, a pushy, know-it-all huckster. Because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles. In their new book The Unsold Mindset, USC Marshall Adjunct Professors Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why they’re so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic – they were all unsold on what it meant to sell and unsold on who people expected them to be. In this interview, I speak to Colin Coggins & Garrett Brown, two of the world’s foremost experts on sales. We talk about the counterintuitive nature of the greatest sellers on the planet – and how we need to understand the psychology, culture and reality of sales.  

Thought Economics

Lindsey Vonn is an Olympic gold medal–winning alpine ski racer and widely regarded as the most successful female skier in history. Lindsey is also a New York Times Bestselling author for her 2016 debut novel Strong Is the New Beautiful: Embrace Your Natural Beauty, Eat Clean, and Harness Your Power and has served as an International Games Ambassador in the 2018 Winter Olympics and is also the founder of the Lindsey Vonn Foundation, which provides scholarships and programming for education, sports, and enrichment programs to give future generations the tools they need to reach their goals and discover their grit within. In this interview, I speak to Lindsey Vonn, ski racer, Olympic Gold Medallist, entrepreneur, author & philanthropist. We talk about her journey to Olympic Gold, what it takes to succeed, conquer fear, and how she’s now empowering the future generation through the Lindsey Vonn Foundation.

Thought Economics

It was 1998 when Barry’s first opened its doors in West Hollywood with an innovative new offering in fitness, combining HIIT interval training in a group setting. One part strength, one part cardio, 100% Barry Jay. This first site was founded by Barry Stich (Barry Jay) with help from his partners John & Rachel Mumford.  By 2011, the business had gone global (with its first site in Bergen, Norway) and today Barry’s has over 90 locations around the world, with over 140,000 people a week taking classes. In 2015, North Castle Partners (the investors behind Equinox Fitness, Curves International, Jenny Craig, Naked Juice & Octane Fitness) made a significant investment in Barry’s Bootcamp – allowing Barry Jay to move onto the next stage of his career, writing, producing, and directing horror films. In this interview, I speak to Barry Jay about Barry’s Bootcamp and how he built one of the world’s most recognised and fastest-growing fitness brands. We talk about his journey, succession, and how he’s gone on to find success in a whole new field, horror films.

Thought Economics

Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance and health. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers, and a broad range of people looking to improve their performance. WHOOP has raised more than $400 million from top investors and is valued at $3.6 billion, making it the most valuable standalone wearables company in the world. In this interview, I speak to Will Ahmed about his mission to transform human-health, and what he’s learned from building one of the world’s most valuable startups.

Thought Economics

DoorDash is a remarkable business. Founded in 2013, the business now has millions of monthly active users, across 27 countries, who utilise the services of millions of Dashers on the platform to get, ‘restaurants and more, delivered to their door.’ DoorDash is empowering a whole new economic model – In the period from Q1 2020 through today, the platform has generated over $70 billion in sales for merchants, and over $25 billion in earnings for Dashers. It took 7 years for DoorDash to complete their first billion orders (from founding through October 2020), it took 10 months to complete their next billion – the scaling continues – in Q3 2022 alone, DoorDash delivered over 430 million orders. DoorDash IPO’d in 2020, and is regarded as one of the most valuable consumer businesses on the planet. In this interview, I speak to Christopher Payne, President of DoorDash. He served as COO from 2016-2021, and prior to joining DoorDash, he led the North American business at eBay, ran development of MSN Search (now Bing) and mapping (Virtual Earth) for Microsoft. He also led Amazon’s expansion beyond books into video, electronics, wireless, PCs and software. He is one of the world’s most accomplished technology leaders.

Thought Economics

Dr. Marshall Goldsmith, a New York Times #1 bestselling author, has written or edited 51 books which have sold over 3 million copies, been translated into 32 languages, and become bestsellers in 12 countries. Amazon recently recognized the ‘100 Best Leadership & Success Books Ever Written’ – and included Marshall’s Triggers and What Got You Here Won’t Get You There. He is the only living author with two books on the list. His other bestsellers include: MOJO, Succession: Are You Ready?, The Leader of the Future and How Women Rise (with lead author, Sally Helgesen). His new NYT bestseller, The Earned Life, is an Amazon Editor’s Choice for Book of the Year So Far in 2022. Marshall’s acknowledgements include: Global Gurus – Corps D ’Elite Award for Lifetime Contribution in both Leadership and Coaching, Harvard Business Review – World’s #1 Leadership Thinker, Institute for Management Studies – Lifetime Achievement Award for Teaching, American Management Association – 50 great thinkers who have influenced the field of management and BusinessWeek – 50 great leaders in America. His life is featured in the documentary movie, “The Earned Life” and the New Yorker profile, “The Better Boss”. He is one of a select few executive coaches who has worked with over 200 major CEOs and their management teams. He served on the Advisory Board of the Peter Drucker Foundation for ten years. In this interview, I speak to Dr. Marshall Goldsmith about finding our path in life, the pursuit of happiness, the scorecards for success, the power of mentorship, discipline and what it takes to live the life you deserve.

Thought Economics

Mitch Lowe has been a leader in some of the most influential and disruptive companies in the entertainment business. Mitch never graduated from high school. After a youth spent smuggling goods and money in Europe, he invested in and eventually ran video stores in the 1980s and 1990s. He was a cofounding executive of Netflix. After leaving Netflix, he became an executive at McDonald’s, eventually creating the DVD kiosk business that would become Redbox. Under his leadership as president and COO, Redbox became the third largest video rental company in America, growing to 35,000 locations and $1.5 billion in revenues. Mitch invested in and became CEO of MoviePass, a movie theatre subscription service that acquired three million subscribers in eight months. While MoviePass never succeeded, it significantly influenced the trajectory of the business of movie theatrical exhibition. In his new book Watch and Learn, Mitch gives an inside perspective on the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see. In this interview, I speak to Mitch Lowe, Co-Founding Executive of Netflix, Former CEO of MoviePass and Former President of Redbox. We look at the lessons he learned from one of the fastest growing, competitive, and creative industries on the planet, and how those insights extend far beyond entertainment into all industries. We talk about disruption, success, innovation, and the importance of listening to your gut.  

Thought Economics

Dame Stephanie Shirley CH, also known as Steve, is a workplace revolutionary and successful IT entrepreneur turned ardent venture philanthropist. At 88 years old, her story has many strands which, woven together, have produced a lifetime of exceptional achievements. Dame Stephanie’s story begins with her 1939 arrival in Britain as an unaccompanied five-year-old Kindertransport refugee. This defining experience equipped her with fortitude at a very young age and made her determined to live a life worth saving. In 1962, she started a software house, Freelance Programmers, and pioneered radical new flexible work practices that changed the landscape for women working in technology. She went on to create a global business and a personal fortune which she shared with her colleagues, making millionaires of 70 of her staff at no cost to anyone but herself. Since retiring in 1993, Dame Stephanie’s life has been dedicated to venture philanthropy in the fields of IT and autism. She initially founded Autism at Kingwood in 1994 to support her late son Giles, then there was the ground breaking Prior’s Court School for pupils with autism and her charitable Shirley Foundation went on to make grants of £70 million. It spent out in 2018 in favour of Autistica, the UK’s national autism research charity founded by Dame Stephanie. In 2009/10 she served as the UK’s first ever national Ambassador for Philanthropy. In 2017, Dame Stephanie received a Companion of Honour (CH), a membership limited to only 65 individuals globally, for her services to entrepreneurship and philanthropy. In this interview, I speak to Dame Stephanie Shirley CH. We discuss her remarkable life story from arriving in Britain as five-year-old war refugee, to building one of the UK’s most successful information technology companies, changing the landscape completely for women in technology, and her work as one of the UK’s most prominent, and impactful philanthropists.

Thought Economics

Arthur C. Brooks is the William Henry Bloomberg Professor of the Practice of Public Leadership at the Harvard Kennedy School, and Professor of Management Practice at the Harvard Business School. Prior, he was the president of the American Enterprise Institute for ten years, where he held the Beth and Ravenel Curry Chair in Free Enterprise. He has authored eleven books, including the bestsellers Love Your Enemies and The Conservative Heart, and writes the popular How to Build a Life column at The Atlantic. He is also the host of the podcasts How to Build a Happy Life and The Art of Happiness with Arthur Brooks. He is considered one of the world’s foremost experts on happiness. His new book, from Strength to Strength, was described by The Dalai Lama as a book that ‘…helps people find greater happiness as they age and change.’ In this interview, I speak to Professor Arthur C. Brooks on how we can find purpose, meaning and success as we age. We talk about how to understand and fight our demons, and how to overcome the sense of professional and social irrelevance that often accompanies ageing. In our conversation, he helps unlock happiness in a meaningful, and beautiful way.

Thought Economics

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