In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn’t accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a start-up that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry’s assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary start-ups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. In this interview I speak to Jim McKelvey, Co-Founder of Square and author of The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time. We talk about how to build a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. And how we can find the entrepreneur within ourselves and identify and fix unsolved problems–one crazy idea at a time.

Thought Economics

Federico Marchetti is a remarkable entrepreneur defined by the New York Times as “the man who put fashion on the net”, has revolutionised the fashion industry. Marchetti founded YOOX, the world’s first lifestyle e-commerce destination, in 2000, way before the launch of Facebook and the iPhone. YOOX was listed on the Milan Stock Exchange in 2009; today, it remains Italy’s sole “unicorn”. In 2015, Marchetti drove the game-changing merger of YOOX and NET-A-PORTER to create the world leader in online luxury and fashion. Today, the Group is a unique eco-system connecting more than 1 billion people every year with the joy of luxury and fashion that lasts a lifetime and beyond. Back in 2009 he launched YOOXYGEN, the sustainability platform with collaborations including Katherine Hamnett, Amber Valletta, Vivienne Westwood, Edun and Stella Jean. Around that time, Marchetti’s team developed YOOX’s “ECOBOX”, which is fully recyclable and plastic-free, and is now the standard across NET- A-PORTER, MR PORTER and THE OUTNET. In 2021 His Royal Highness the Prince of Wales invited Marchetti to take on the role of Champion of HRH’s Sustainable Markets Initiative Task Force on Fashion. This follows the success of The Modern Artisan project between The Prince’s Foundation and YOOX NET-A-PORTER, a first of its kind training programme invented by Marchetti, promoting sustainable luxury design and craftsmanship through the use of data and technology. Alongside sustainability, inclusion and diversity have been central to the ethical approach that Marchetti has adopted over the last twenty years. He runs a mentorship programme for aspiring entrepreneurs from backgrounds that are typically underrepresented in the industry and is a founding member of the Champions of Change Coalition Global Technology Group, which works to advance gender equality in the tech sector. In 2020 Marchetti became the first non-family member to join the Giorgio Armani S.p.A Board of Directors as Independent Non-Executive Director. In 2017 Marchetti has been recognized by the President of the Italian Republic who knighted him as a Cavaliere. In this exclusive interview, I spoke to Federico Marchetti remarkable entrepreneur defined by the New York Times as “the man who put fashion on the net,” on entrepreneurship, fashion, sustainability and luxury.

Thought Economics

In Noise: A Flaw in Human Judgement, Nobel Prize Winner, Daniel Kahneman together with co-authors Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. In these interviews, I speak to Daniel Kahneman (winner of the 2002 Nobel Prize in Economic Sciences and the National Medal of Freedom in 2013) and Cass R. Sunstein (Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioural Economics and Public Policy). We talk about how noise impacts our decision making, how judgements are made, and why we need think about making decisions, much like washing our hands.

Thought Economics

In his book Shoemaker, Joe Foster tells the powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger. In this interview, I spoke to Joe Foster about the remarkable story of how he turned a small factory in Bolton into one of the world’s most famous sports brands, Reebok.

Thought Economics

In this interview, I speak to Daniel Goleman, Ph.D., author of the New York Times bestseller Emotional Intelligence and Social Intelligence: The New Science of Human Relationships. Dr. Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. Working as a science journalist, Goleman reported on the brain and behavioral sciences for The New York Times for many years. His 1995 book, Emotional Intelligence (Bantam Books) was on The New York Times bestseller list for a year-and-a-half; it is available around the world in 40 languages, and has been a best seller in many countries. I speak to Daniel Goleman about the purpose of emotions, the importance of emotional intelligence and why leaders need to understand emotions & emotional intelligence.

Thought Economics

It is in Bertrand Piccard’s DNA to go beyond the obvious and achieve the impossible. From a legendary lineage of explorers who conquered the stratosphere and the abysses, he made history by accomplishing two aeronautical firsts, around the world non-stop in a balloon, and more recently in a solar plane without fuel. Pioneer in his way to consider ecology through the lens of profitability, he began working in the early 2000s to promote renewable energies and clean technologies. Solar Impulse was born to carry this message around the world. His dual identity as a psychiatrist and explorer makes him an influential voice heard by the largest institutions which today consider him as a forward-thinking leader on the themes of innovation and sustainability. Founder and Chairman of the Solar Impulse Foundation, he has succeeded with his team to identify 1000 efficient solutions to protect the environment in a profitable way. In a third round-the-world tour, he will bring them to decision-makers in order to help them meet their environmental targets while ensuring clean economic growth. In this exclusive interview I spoke to Bertrand Piccard about his journey as an explorer, and how he’s bringing together the worlds of ecology, technology and the economy to solve the most pressing challenge of our time – climate change – and to ensure the quality of life on Earth.

Thought Economics

Philippe Starck, world famous creator with multifaceted inventiveness, is always focused on the essential, his vision: that creation, whatever form it takes, must improve the lives of as many people as possible. This philosophy has made him one of the pioneers and central figures of the concept of “democratic design”. By employing his prolific work across all domains, from everyday products (furniture, a citrus squeezer, electric bikes, an individual wind turbine), to architecture (hotels, restaurants that aspire to be stimulating places) and naval and spatial engineering (mega yachts, habitation module for private space tourism), he continually pushes the boundaries and requirements of design, becoming one of the most visionary and renowned creators of the international contemporary scene. In this interview, I speak to Philippe Starck about art, design, the human body, technology, beauty, legacy and the very essence of human civilisation.

Thought Economics

Justin Sun is the founder of TRON, one of the world’s largest decentralized blockchain ecosystems and CEO of BitTorrent, the leader in peer-to-peer software and services. A protege of Alibaba’s Jack Ma, Sun in 2017 was named to Forbes’ 30 under 30 list for China and 30 under 30 Asia in the Consumer Technology category. Sun is an avid gamer, investor, and philanthropist. In this exclusive interview, I spoke to Justin Sun about why we need a decentralised web, how blockchain and crypto currencies will transform our world and the future of digital identity.

Thought Economics

Steve Jurvetson is the Co-Founder of Future Ventures. He is an early-stage venture capitalist with a focus on founder-led, mission-driven companies at the cutting edge of disruptive technology and new industry formation. Steve was the early VC investor in SpaceX, Tesla, Planet, Memphis Meats, Hotmail, D-Wave, The Boring Company, Zoox and the deep learning companies Mythic and Nervana. He also led founding investments in five companies that went public in successful IPOs and several others that became billion-dollar acquisitions. In this exclusive interview, I speak to Steve Jurvetson– one of the world’s most successful venture capitalists – about disruptive entrepreneurship, the technologies and concepts changing our world, and how to invest in the most innovative entrepreneurs in the world.

Thought Economics

Shaquille O’Neal (Shaq) is considered to be one of the most dominant basketball players in NBA history. At 7 ft 1 in tall and weighing 325 pounds, Shaq’s larger-than-life personality and powerful athleticism have resulted in worldwide adulation and one of the most passionate fan bases in sports and entertainment. Shaquille O’Neal’s off-court accolades rival his athletic accomplishments, having found success in entrepreneurship, acting, music, television and gaming. Currently, Shaq is an analyst on Inside The NBA. Philanthropically, Shaquille has raised millions of dollars for charity. He is a national spokesperson for the Boys & Girls Clubs of America, of which his relationship dates back to his youth in New Jersey. He is also a member of the national Board of Directors for Communities in Schools. In 2019, Shaquille established The Shaquille O’Neal Foundation. In this exclusive interview, I spoke to Shaquille O’Neal (Shaq)

Thought Economics

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