Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organisational Behaviour Unit at Harvard Business School. In his new book, Deep Purpose: The Heart and Soul of High-Performance Companies, he argues that companies must embed purpose more deeply than they currently do, treating it as a radically new operating system for enterprise. At a time when many have become cynical about purpose, Gulati documents the vast performance gains that purpose-driven companies achieve as well as the social benefits they deliver. In this interview, I speak to Professor Ranjay Gulati about deep purpose, leadership, and his field research in organisations including Etsy, Lego, Warby Parker, Mahindra, Microsoft and the Seattle Seahawks. Gulati discusses how long-term value and short-term performance need not conflict but rather, when leaders go deep on purpose, high-performance and durable profits typically follow, delighting all stakeholders. Deeper engagement with purpose holds the key, not merely to the well-being of individual companies, but to humanity’s future.

Thought Economics

Federico Marchetti is a remarkable entrepreneur defined by the New York Times as “the man who put fashion on the net”, has revolutionised the fashion industry. Marchetti founded YOOX, the world’s first lifestyle e-commerce destination, in 2000, way before the launch of Facebook and the iPhone. YOOX was listed on the Milan Stock Exchange in 2009; today, it remains Italy’s sole “unicorn”. In 2015, Marchetti drove the game-changing merger of YOOX and NET-A-PORTER to create the world leader in online luxury and fashion. Today, the Group is a unique eco-system connecting more than 1 billion people every year with the joy of luxury and fashion that lasts a lifetime and beyond. Back in 2009 he launched YOOXYGEN, the sustainability platform with collaborations including Katherine Hamnett, Amber Valletta, Vivienne Westwood, Edun and Stella Jean. Around that time, Marchetti’s team developed YOOX’s “ECOBOX”, which is fully recyclable and plastic-free, and is now the standard across NET- A-PORTER, MR PORTER and THE OUTNET. In 2021 His Royal Highness the Prince of Wales invited Marchetti to take on the role of Champion of HRH’s Sustainable Markets Initiative Task Force on Fashion. This follows the success of The Modern Artisan project between The Prince’s Foundation and YOOX NET-A-PORTER, a first of its kind training programme invented by Marchetti, promoting sustainable luxury design and craftsmanship through the use of data and technology. Alongside sustainability, inclusion and diversity have been central to the ethical approach that Marchetti has adopted over the last twenty years. He runs a mentorship programme for aspiring entrepreneurs from backgrounds that are typically underrepresented in the industry and is a founding member of the Champions of Change Coalition Global Technology Group, which works to advance gender equality in the tech sector. In 2020 Marchetti became the first non-family member to join the Giorgio Armani S.p.A Board of Directors as Independent Non-Executive Director. In 2017 Marchetti has been recognized by the President of the Italian Republic who knighted him as a Cavaliere. In this exclusive interview, I spoke to Federico Marchetti remarkable entrepreneur defined by the New York Times as “the man who put fashion on the net,” on entrepreneurship, fashion, sustainability and luxury.

Thought Economics

Over 3,500 businesses around the world, including household names such as Danone, Innocent and Patagonia, have taken the journey to become Certified B Corporations- committing to the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Andrew Kassoy is the cofounder and CEO of B Lab Global, the not-for-profit behind the B Corp movement. In this exclusive I spoke to Andrew about the role of business in society, the story of the B Corp movement and how businesses can balance profit with purpose.

Thought Economics

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