Ever wonder how the biggest brands in the world make it to the top? Here’s a hint: it’s more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there’s a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. Erik details this method in his new book, The Hawke Method. Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two eCommerce companies by the age of 26. In this interview, I speak to Erik Huberman about The Hawke Method, and how awareness, nurturing and trust come together to become the most powerful marketing tools you will ever use.