In this interview I speak to Judd B. Kessler, the inaugural Howard Marks Endowed Professor of Business Economics and Public Policy at the University of Pennsylvania’s Wharton School. We discuss the hidden markets that determine almost everything in our lives, and how to tip the scales in our favour.

 

Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often, we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true?…

 

When I’m mentoring or consulting with entrepreneurs, I’m always intrigued by what they’re reading… Why? It gives me a great indication of where they’re getting their inspiration from; and I’ve noticed a real change in the past few years.. The Cult of the Business Book! A passing examination of the…