In Noise: A Flaw in Human Judgement, Nobel Prize Winner, Daniel Kahneman together with co-authors Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. In these interviews, I speak to Daniel Kahneman (winner of the 2002 Nobel Prize in Economic Sciences and the National Medal of Freedom in 2013) and Cass R. Sunstein (Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioural Economics and Public Policy). We talk about how noise impacts our decision making, how judgements are made, and why we need think about making decisions, much like washing our hands.

Thought Economics

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