Gary Rosen is one of the world’s foremost celebrity and corporate publicists. Over the last 20 years, Gary has fostered excellent relationships with major Fortune 500 companies, studios, celebrities, authors, and musicians. GRC’s clients include Judge Judy Sheindlin, Presiding Judge on Judy Justice, on Amazon freevee. The company also handles CBS Media Ventures’ Hot Bench, the syndicated courtroom hit. GRC repped CBS’s Judge Judy, which wrapped a historic 25 year-run as one of the most successful programs in the history of television. The company also served as the spokesperson and oversaw publicity for NBC Universal’s Maury, hosted by Maury Povich; The Jerry Springer Show; The Steve Wilkos Show, and The John Walsh Show. Additionally, Gary Rosen has generated publicity for more than 25 national television shows including Extra, The People’s Court, The Montel Williams Show, Hard Copy, Geraldo, Leeza, A Current Affair, Real TV, and The Joan Rivers Show. Rosen lectures about public relations and the entertainment industry at UCLA, NYU, and Fordham University. In this interview, I speak to Gary Rosen, Founder & CEO of Gary Rosen Communications (GRC). We talk about the power of good communication, how to handle a crisis, and what he has learned from representing some of the world’s most recognised celebrities and brands.

Thought Economics

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as ‘the most influential marketer of all time’) and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted one of the World’s 100 Most Influential people by Time magazine). We discuss the nature of ‘brand’ and ‘branding’ together with the role branding plays in our economic and social world.

Thought Economics

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