In his book Shoemaker, Joe Foster tells the powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger. In this interview, I spoke to Joe Foster about the remarkable story of how he turned a small factory in Bolton into one of the world’s most famous sports brands, Reebok.

Thought Economics

Stay up to date. Signup to my newsletter.

We use cookies on our website to give you the best possible experience. By continuing to use our site, we assume you are OK with that.
Accept Privacy Policy