The Role of Brands in Human Culture

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as ‘the most influential marketer of all time’) and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted one of the World’s 100 Most Influential people by Time magazine). We discuss the nature of ‘brand’ and ‘branding’ together with the role branding plays in our economic and social world.

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How Participatory Culture and Mass Collaboration are Shaping our World.

In this article, we are privileged to speak to Jimmy Wales, founder of Wikipedia and president of Wikia Inc. We speak to Mr. Wales about his latest project, “Wikia” and about how our world is now, and will forever be, remarkably changed by Participatory Culture, Mass-Collaboration and the pace of technological advance.

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