Andy Last has spent 20 years advising some of the world’s biggest businesses on social issues. In his new book, Business on a Mission, he explores the link between social mission, purpose, sustainability, and performance. Andy shows that purpose and profit are not incompatible, and that understanding, responding to, and actioning the values of a business can drive returns alongside attracting and retaining talent. In this interview, I speak with Andy Last, author of Business on a Mission, on the importance of social mission for businesses, how to articulate and measure your mission, and how social mission can drive real profits and performance.
How Social Mission Can Drive Business Performance, Profit, and Impact – A Conversation with Andy Last, Author of Business on a Mission.