“The quest for happiness is a universal, scientific, fact. We can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings.”  This is the assessment of Professor Gad Saad, one of the world’s most sought after experts on psychology, marketing & evolutionary behaviour. Professor Saad, who has been described as ‘…the Lionel Messi of public intellectuals’ is author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In his latest book, The Saad Truth About Happiness, he roams through the scientific studies, culls the wisdom of ancient philosophies and religions, and draws on his extraordinary personal experiences of coming to Canada as a refugee from war-torn Lebanon, and becoming an academic celebrity. In this interview on happiness, I speak to Professor Gad Saad, evolutionary behavioural scientist, and one of the world’s foremost public intellectuals. We discuss the fundamental nature of what happiness is, the evolutionary basis of happiness, and strip back layers of culture to better understand what it takes to be happy, and live a good life.