Have you asked yourself how some young companies have become so successful in so little time? And why so many once big players like Nokia and Kodak seem to have vanished into nothing suddenly? What did they do wrong? And more importantly: what can you do to keep your business from failing like they did? Pepyn Dinandt has spent 30 years being parachuted into organisations in trouble. His job was to assess and understand the situation facing the business and devising effective ways forward towards recovery and success. In his new book, Business Leadership Under Fire, Dinandt draws on his own extensive business experience and, with the help of decorated army officer Colonel Richard Westley, marries this proven expertise with the leadership insights of military thinkers to develop an imaginative and practical nine-step plan for any leader who wishes not simply to survive but to inspire and thrive “under fire”. In this interview, I speak to Pepyn Dinandt about his learnings from dealing with businesses in crisis, and how great leaders and entrepreneurs build resilient businesses that are able to survive, and thrive through turbulent times.