Guest article written for AllAboutAlpha.com – the official publication of the Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/02/23/the-euro-crisis-an-interview-with-larry-hatheway-ubs-chief-economist/ In September 2011, the IMF estimated that roughly half of the Euro Zone’s $9 trillion in outstanding government debt was now at ‘heightened credit risk‘. This is a crisis…
Sometimes a change in perspective is important. World War II was a turning point for our civilisation. This was a war which left a mark on most of our planet’s inhabitants, and saw more than 40 million people killed in just 6 years. Even now, half a century later, this…
Guest article written for AllAboutAlpha.com – the official publication of the Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/02/16/james-rickards-on-the-huge-threats-to-the-financial-markets/ One of the most astonishing revelations of the past decade has been how little we really understand about risks in our financial markets. The ‘once in a thousand year‘…
In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as ‘the most influential marketer of all time’) and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted one of the World’s 100 Most Influential people by Time magazine). We discuss the nature of ‘brand’ and ‘branding’ together with the role branding plays in our economic and social world.