In his book Shoemaker, Joe Foster tells the powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger. In this interview, I spoke to Joe Foster about the remarkable story of how he turned a small factory in Bolton into one of the world’s most famous sports brands, Reebok.

Thought Economics

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