In this interview I speak to Rory Sutherland, Vice Chairman of Ogilvy and one of the world’s foremost experts in marketing, branding & human behaviour. We discuss how a deep understanding of human psychology and behaviour has enabled some of the world's most successful brands to succeed.
Thought Economics

 

In this interview, I speak to Devo Harris, founder and CEO of Adventr, an AI-powered video platform that enables top brands and agencies to produce, publish and share interactive and data-populated videos via no-code streaming. A Grammy-award winner, he co-founded Kanye West's GOOD Music in addition to signing EGOT winner…
Thought Economics

 

From the sandy beaches of Australia to the bustling walkways of international fashion, Brian Smith has masterfully navigated his entrepreneurial journey with audacity, resilience, and a surfer's spirit. Born with an insatiable passion for surfing, Brian has not only ridden waves but also the tides of the business world. A…
Thought Economics

 

Jacqueline Gold CBE is Chief Executive of Ann Summers and Knickerbox and is renowned for managing a business run by women, for women. Jacqueline is an activist for women in business, championing female entrepreneurs and, through sharing her own experiences, aims to better the working environment for women. Her attitude…
Thought Economics

 

In these exclusive interviews, we speak to Claudia Schiffer (a globally renowned model, icon andbusinesswoman), Robin Givhan (Pulitzer Prize winning fashion writer and former special correspondent for Newsweek/Daily Beast) and Dov Charney (CEO and Founder of American Apparel). We discuss the very fundamental questions of 'what' fashion is, and how…
Thought Economics

 

An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world.  To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a…

Thought Economics

 

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a significant component of the global financial market.  To put their size in context however, it is important to…

Thought Economics

 

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as 'the most influential marketer of all time') and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted…
Thought Economics