A Conversation with Rory Sutherland, Vice Chairman of Ogilvy & One of The World’s Foremost Experts in Marketing, Branding & Human Behaviour.
An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world. To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a…
Guest article written for AllAboutAlpha.com – the official publication of the Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a significant component of the global financial market. To put their size in context however, it is important to…