To learn more about how to build the brand of an entrepreneur, I caught up with Gary Vaynerchuk- one of the world’s most recognised entrepreneurs, with (at the time of writing) over 1.32 million twitter followers, over 1.22 million facebook fans and many videos on youtube with more than 500,000 views.

Thought Economics

A conversation with Troy Carter, the strategist and manager behind household names like Lady Gaga, John Legend, Meghan Trainor and Miguel; who is also a serial-entrepreneur and investor with holdings in companies including Spotify, Warby Parker, Songza, Dropbox, Fab and Uber.

Thought Economics

In these exclusive interviews, we speak to Claudia Schiffer (a globally renowned model, icon andbusinesswoman), Robin Givhan (Pulitzer Prize winning fashion writer and former special correspondent for Newsweek/Daily Beast) and Dov Charney (CEO and Founder of American Apparel). We discuss the very fundamental questions of ‘what’ fashion is, and how it has become such an important part of human culture and identity. Digging deeper, we also look at issues ranging from brand, to sexuality and even the business of fashion itself.

Thought Economics

An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world.  To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a…

Thought Economics

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a significant component of the global financial market.  To put their size in context however, it is important to…

Thought Economics

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as ‘the most influential marketer of all time’) and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted one of the World’s 100 Most Influential people by Time magazine). We discuss the nature of ‘brand’ and ‘branding’ together with the role branding plays in our economic and social world.

Thought Economics

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