Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to over 180 million spectators with productions presented in 450 cities in 60 countries. Cirque du Soleil Entertainment Group currently employs 4,000 people, including 1,300 artists, who originate from nearly 80 countries. In this interview, I spoke to Daniel Lamarre, Cirque du Soleil’s Executive Vice Chairman on creative leadership, how creativity can transform business, and his learnings on entrepreneurship from leading one of the world’s most creative businesses.