The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you’ve never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations. Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford’s School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.” Perry Kelbahn is a co-founding member of Stanford’s d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO of Patagonia and as CEO of Timbuk2. In this interview, I speak to Jeremy Utley & Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) on ideaflow, their proven strategy for routinely generating and commercializing breakthrough ideas.